CFOs Saving the World: The Business of Sustainability in Hospitality

Join us for a breakfast panel for hospitality financial leaders on Wednesday, 7 May 2025, 09:00-11:30 at The Broadcaster Rooftop Bar & Dining in White City.

CFOs Saving the World: The Business of Sustainability in Hospitality brings together specialists in hospitality finance, founded by operators who understand the industry firsthand with experts in how data-driven sustainability insights can create genuine commercial advantage, not just compliance costs.

Register here.

Featured Speakers:

• Kyle Grant-Talbot - Founder, Oxwash
• Tom Stanley - Co-Founder, Williams Stanley & Co
• Alex Smith - Co-Founder, FuturePlus

Why attend:

• Quality breakfast and meaningful conversations with fellow hospitality financial leaders
• Practical approaches to growth decisions in today's challenging landscape Insights on leveraging sustainability for commercial advantage and operational efficiency
• Data-driven strategies to optimise service cost ratios and financial control

Limited spaces available for this valuable networking and learning opportunity.

Register here.

SURI publishes 2024 Impact Report

SURI publishes Impact Report SURI, the sustainable electric toothbrush brand, which has been using our platform since 2022 to track and report its sustainability, has published its latest Impact Report, scoring with the top 15% of other manufacturing and consumer goods industries on FuturePlus.

“Sustainability remains at the heart of everything we do. This year, we’ve made significant progress with our recycling program, collecting over half a tonne of used brush heads” - Gyve Safavi and Mark Rushmore, Co-Founders, SURI

You can read the full report here.

Also listen to Co-founder Mark, on our Business of Sustainability podcast here.

Alex completes London Marathon

A huge congratulations to co-founder, Alex Smith, on completing the London Marathon in very hot conditions last Sunday.

Alex ran to raise funds for Hospitality Action as well as the SSAFA the Armed Forces charity - Soldiers', Sailors' & Airmen's Families Association.

You can donate to Alex’s effort here.

Sea Containers launches new sustainably sourced suite collection

FuturePlus member, Sea Containers London has launched a stunning new suite collection in partnership with Vinterior, the UK’s leading marketplace for vintage and pre-loved furniture.

Curated by Lore Group Creative Director Jacu Strauss, the four bespoke Cabin Suites celebrate iconic design eras, from Edwardian elegance to 80s glamour, while championing conscious luxury.

Every piece within the suites has been sustainably sourced through Vinterior, extending the life of beautiful design and reducing waste. This collaboration blends storytelling, style, and sustainability, showing that high-end hospitality can (and should) tread lightly on the planet.

ASA bans adverts over misleading compostability claims

The Advertising Standards Authority (ASA) has banned adverts from Dualit and Lavazza Coffee over misleading compostability claims.

The authority has ruled that both companies misled consumers by describing their products as “compostable” without clearly stating that they could not be composted at home.

As part of our consultancy work with Grind Coffee, we ensured the brand’s sustainability strategy had clear and evidence-based compostability claims.

FuturePlus’ work with Grind Coffee has ranged from helping to set up Grind’s charitable foundation, Better Coffee Foundation, to co-ordinating an LCA (Life Cycle Assessment) for its iconic compostable coffee pods.

An LCA analyses the environmental impact (and increasingly the economic and social impact) at every stage of a product’s life cycle – from raw material extraction ('cradle'), manufacturing and processing, transportation, use, and retail, through to waste disposal, reuse, or recycling ('grave').

Innovation Zero

Thank you to everyone who came to see us at our stand at Innovation Zero on Tuesday and Wednesday.

It was an incredible two days at the UK's largest net zero congress with some exciting conversations being started for new businesses joining the FuturePlus community as well as potential new partnerships.

We also received some excellent feedback from our co-founder, Mike Penrose’s ‘Turning Data into Business Intelligence’ talk.