Privacy Policy

We welcome your interest in this website,  The Sustainability Group / FuturePlus site. The company responsible for it is


Mike Penrose, Co-Founder and Partner of The Sustainability Group
Alex Smith, Co-Founder and Partner of The Sustainability Group


The Sustainability Group
The Metal Box Factory
30 Great Guildford Street

Phone Number:

0207 117 2674


[email protected]



6th September 2023

Registered in England and Wales with company number 11751567

We take your privacy seriously and want you to understand our practices with respect to the handling of your personal data.

This privacy statement explains how we do this.

Where we collect personal data

If you decide to contact us or make use of personalised services, then you will be asked to submit the limited personal data which is necessary for us to provide that service or handle your query. This is completely voluntary.

We also collect personal data from cookies, which we explain more about below.

Site Traffic information

On your first visit to this site you were asked (by a notification banner) to accept our use of cookies and similar technologies and we’d like to explain how we use these technologies.

To learn about what cookies and similar technologies are, we recommend that you visit the following third-party website:

Like many websites, we use cookies for a variety of purposes. These technologies collect information about your device hardware and interactions with our site.

This information helps us to:

  • continuously improve our site’s content and functionality by analysing where, on which types of devices and how our site is used, how many visitors we receive, and where they click through to the site from;

  • remember you in case you re-visit our site, so we will know if you have already been served with cookie banners, surveys, or (where site content is undergoing testing) which version of the content you were served;

To delete or stop cookies from being placed on your computer, please check the help menu of your internet browser. Blocking cookies will reduce the functionality of this website. 

The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers, contacts, and characteristics (for example, name and contact details)

  • Questions, queries, or feedback you leave, including your email address if you contact, your postcode if you use a FuturePlus service if that includes a postcode lookup function

  • Your email address and subscription preferences when you sign up for our email alerts

  • How you use our emails – for example, whether you open them and which links you click on

  • Your Internet Protocol (IP) address, and details of which version of web browser you used

  • Information on how you use the site, using cookies and page tagging techniques

We use Google Analytics to collect information about how you use and how the website performs during your visit. This includes IP addresses. The data is anonymised before being used for analytics and web performance processing.

Google Analytics processes anonymised information about:

  • the pages you visit on FuturePlus

  • how long you spend on each FuturePlus page

  • how you got to the site

  • what you click on while you’re visiting the site

We do not store your personal information through Google Analytics (for example your name or address).

We will not identify you through analytics information, and we will not combine analytics information with other data sets in a way that would identify who you are.

We continuously test and monitor our data protection controls to make sure they’re effective and to detect any weaknesses.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Subscribing to an email alert or mailing list

  • Creating an account on FuturePlus

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Client and investor introductions

Why do we need your data

We collect information through Google Analytics to see how you use FuturePlus. We do this to help:

  • make sure FuturePlus is meeting the needs of its users

  • make improvements, for example improving site search

  • make performance improvements, for example improving page load time and data usage

We also collect data in order to:

  • gather feedback to improve our services, for example, our email alerts

  • respond to any feedback you send us if you’ve asked us to

  • send email alerts to users who request them

  • allow you to access FuturePlus services and make transactions

  • provide you with information about additional services

  • monitor use of the site to identify security threats

  • monitor the performance of the site to identify inefficiencies and JavaScript errors

We may share this information with [enter organisations or individuals].

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are our legitimate interests, and the legitimate interests of our users, in ensuring the security and integrity of FuturePlus.

The legal basis for processing anonymised data for Google Analytics is:

  1. Your consent. You are able to remove your consent at any time. You can do this by contacting [email protected] or [email protected].

The legal basis for processing all other personal data is that it’s necessary:

  1. We have a contractual obligation.

  2. We have a vital interest.

  3. We have a legitimate interest.

How we store your personal information

We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored.

All personal data is stored in the European Economic Area (EEA). Data collected by Google Analytics and may be transferred outside the EEA for processing.

Your information is securely stored on AWS.

We will only retain your personal data for as long as:

  • it is needed for the purposes set out in this document

  • the law requires us to

We will keep your email data until you unsubscribe. We will keep your feedback data for 2 years. We will delete access log data after 120 days.

What we do with your data

The data we collect may be shared with our technology suppliers, for example, our hosting provider and website provider.

We will not:

  • sell or rent your data to third parties

  • share your data with third parties for marketing purposes

  • use your data in analytics

We will share your data if we are required to do so by law – for example, by court order, or to prevent fraud or other crime.

Children’s privacy protection

Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.

Your data protection rights

Under data protection law, you have rights including:

  • Your right of access – You have the right to ask us for copies of your personal information.

  • Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at [email protected] if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at [email protected]

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113

ICO website:

Changes to this policy

We may change this privacy policy. In that case, the ‘last updated’ date at the bottom of this page will also change. Any changes to this privacy policy will apply to you and your data immediately If these changes affect how your personal data is processed, we will take reasonable steps to let you know.

Last updated 14th March 2024