In the growing market for sustainable products and organisations, companies are increasingly looking for external validation of their sustainability commitments. Third party verification of a company’s social and environmental actions raises consumer trust, improves stakeholder and investor confidence, and, when done right, can actively improve the relationship between business, society, and environment.

Previously, B Corp had been a way to demonstrate commitment to sustainability. However, despite its strong reputation, B Corp certification has faced criticism for its rigid structure, lengthy accreditation process, and lack of ongoing assessment. Some businesses have expressed frustration with the high costs and bureaucratic hurdles, while others feel that the three-year reassessment cycle doesn’t encourage continuous progress. In fact, brands such as Dr. Bonner’s and Mishcon De Reya recently distanced themselves from B Corp, citing misalignment with their sustainability goals.

Key Benefits of FuturePlus

FuturePlus offers a dynamic, data-driven and accessible alternative to B Corp. With an emphasis on inclusivity, practical impact, and continuous improvement, FuturePlus provides businesses with the tools they need to manage and showcase their sustainability efforts effectively.

Kyle Grant, Co-Founder of Oxwash, highlights why FuturePlus is a game-changer for businesses looking to continuously improve their sustainability efforts:

“We find that the FuturePlus framework is good for two reasons. It allows us to become better and speak the lingo that needs to be spoken to get in the room, but equally allows us to constantly iteratively innovate and also upskill our team.

“Things like the B Corp standard, which we also have, are great, and they're recognised by consumers and decision makers, but they are very stop-start, you're accredited, and then you can wait three years before you're re-accredited, and in that three years, you can do almost nothing, if you like.

“That completely juxtaposes with our approach of constant innovation and iteration, and the FuturePlus platform allows us to do that incremental improvement, analyse its improvement over time, and communicate it over time to our benefit, which is hugely differential."

Every FuturePlus Subscription includes:

Ongoing, Real-Time Progress Tracking: FuturePlus enables businesses to continuously measure and improve their impact, rather than waiting three years for reassessment. Companies can set, track, and refine sustainability goals with a data-driven framework in real time.

Comprehensive Sustainability Tools: Our ecosystem includes FutureImpact, our sustainability management and reporting platform, and FutureConnect, our supply chain assessment tool, to ensure a holistic approach to sustainability.

Accreditation: FuturePlus offers a more inclusive approach to certification, eliminating the need for a minimum score. Instead of simply awarding a certification, we empower businesses at all stages to track, measure, and continuously improve their sustainability journey.

Personalised Support: Every FuturePlus subscription includes a dedicated sustainability advisor who provides insights, recommendations, expert guidance and ongoing support to ensure real progress.

Affordable Pricing: With subscription plans starting at just £95 per month for start-ups, FuturePlus is designed to be accessible for businesses of all sizes.

By prioritising continuous progress over static certification, FuturePlus ensures businesses don’t just meet sustainability standards, they actively improve and lead the way in responsible business practices.

Ready to take your business’s sustainability to the next level? FuturePlus offers the flexibility, support, and real-time tracking you need to make a lasting impact.

Click here to book a demo today to see how FuturePlus can help your business grow sustainably.