“The most important place on Earth is not on land, but at sea.” - Sir David Attenborough

Our co-founders, Alex Smith and Mike Penrose, were honoured to attend the premiere of Ocean, Sir David Attenborough’s powerful new documentary, hosted by Arksen and 10% for the Ocean.

Mike, as a Trustee of 10% for the Ocean, was particularly proud of the role they had played in co-producing the film, and its importance for global audiences.

As Sir David turns 99, Ocean is both a celebration of a remarkable lifetime and a deeply urgent call to action. The film makes one thing abundantly clear: the ocean is not only a cradle of biodiversity but our greatest ally in the fight against climate change.

From stark footage of seabed destruction to stories of hope and regeneration, like the return of the great whales, Ocean is a reminder that there is still time, if we choose to act.

Thank you to everyone involved in this extraordinary film. It’s now available in selected cinemas nationwide.

Our 2024 Impact Report

This week, we were excited to publish our 2024 Impact Report! It’s been incredible to watch an ambitious idea grow into a thriving business over the past 3 years. We support hundreds of clients across 17 countries and 30+ industries, and are hugely proud of the positive impact our team and our community of clients make.

The report showcased highlights, including:

• Our team grew by 78%.
• Over 5,200 ambitions achieved by our community.
• The FuturePlus community grew by 36%.

“We believe in leading by example. As we support businesses in achieving their sustainability goals, we hold ourselves to the same high standards. We have implemented robust internal policies to reduce our own environmental footprint, support inclusion, and ensure responsible governance.” Alex Smith and Mike Penrose, Co-Founders, FuturePlus

You can download the full Impact Report here.

Does your business have an Impact Report? Discover our Impact Reporting services, here.

Strand Palace among top 10% hotels of Tripadvisor worldwide

It’s also a huge congratulations to the team at Strand Palace after it was revealed this week that the hotel is among the top 10% of hotels worldwide on Tripadvisor, thanks to the reviews from its valued guests.

Congratulations to the whole team at Strand Palace!

Cliveden House and Strand Palace: Redefining Sustainability in Hospitality

In this episode of The Business of Sustainability, hosts Alex Smith and Mike Penrose sit down with Alexandra Berry, Executive Assistant and Head of Sustainability at Strand Palace, and Jordan Hughes, Hotel Manager at the iconic Cliveden House.

Together, they explore how two very different hotels, one nestled in the luxury of the English countryside and the other in the heart of London, are embedding sustainability at the core of their operations.

From employee engagement initiatives like Green Ducks and Sustainability Committees to guest education and avoiding greenwashing, this episode dives into the practical and strategic actions redefining sustainability in the hospitality industry.

Plus, hear how both hotels earned IMPACT CERTIFIED status with FuturePlus, and why collaboration across the sector could be the key to long-term change.

Subscribe and listen now to learn how the future of hospitality is being shaped, one sustainable decision at a time.

You can download our IMPACT CERTIFIED Hotels Guid here.

Sustainability isn't just good for the planet: it's good for business

On Wednesday, we hosted an inspiring breakfast with leading voices from the hospitality sector to explore how data-driven sustainability is becoming a commercial advantage across the industry. Held at The Broadcaster, White City (thank you to Open House London Ltd), the event featured thought-provoking insights from Kyle C Grant-Talbot (Oxwash), Tom Stanley (Williams Stanley & Co), Alexandra Smith (FuturePlus) and was brilliantly moderated by Ben Walton.

Key takeaways:

• Waste is a red flag: Poor margin control often reveals deeper sustainability issues. Monitoring waste, from food to linens, isn’t just good practice, it’s cost-saving.
• Client expectations are changing: More corporate clients are demanding sustainability credentials from hospitality providers. It's no longer optional, it's a procurement prerequisite.
• Measure to manage: Sustainability efforts must be embedded in everyday reporting. What gets measured, gets improved.
• Rethink the narrative: Sustainability should be viewed not as a cost centre, but as a driver of long-term value and competitive edge.

A huge thanks to everyone who joined the conversation.

Workspace Group for being shortlisted in two categories at the BusinessGreen Awards 2025

Huge congratulations to Workspace Group for being shortlisted in not one, but two categories at the BusinessGreen Awards 2025.

• Behaviour Change Campaign of the Year: The Big Energy Race, an inspiring initiative that brought together Workspace customers and teams in a fun, competitive push to cut energy use, saving an incredible 255,742 kWh (and £69,000!) in just one month.

• Green Building Project of the Year: Leroy House, Workspace’s first net zero in construction site, designed with sustainability and future operations in mind. A brilliant example of low-carbon innovation in action.

Congratulations to Melissa Gooding, Sustainability Manager at Workspace Group, and the wider team!